Film Distribution

11.       What is meant by the term film distribution?

Film distribution is the process of making a movie available for viewing by an audience.

  2.       What does a film distributor do?

A distributor is a person or company whose responsibility is the marketing or a film. They have do identify the audience; estimate the potential revenue across all its formats of release; build awareness of the production; persuade the cinemas to play the film.

33.       How does reach relate to film distribution?

Reach means how many media platforms and formats the film has promoted. For example if a film has a big reach then it would have been promoted along things such as tv, radio, magazine. Having a large reach would need to correspond to the film having a large budget. This is because reaching out to the different platforms can cost heavily. This is why films with the most the budget, reach the widest target audience.

44.       What is meant by the distribution plan?

The distribution place is evaluating if the production has any competitors as well as finding out the distribution budget. The plan also means to find the target audience, and the best suited way to release the film.

55.       What is meant by the marketing plan?

The marketing plan is used to create awareness, increase the visibility and heighten the interest of the general public. The plan includes things such as word of mouth, trailers, posters etc. Companies need a marketing plan in order to communicate, sell and ultimately deliver the product.

66.       What is the difference between advertising, publicity and promotion?

Advertisement is the materials used to promote a film upon its release. Things including, posters, trailers and banners. Publicity including things such as private screenings for critics, which they can review. Promotion enables the audience to be interactive the production, through things such as merchandise and press releases.

77.       Find a teaser poster, teaser trailer, main poster and main trailer for a horror film and put them on your Blog – who was the distributor and in how many countries was it released? Can you find how many screens it was shown in on the opening weekend?

  Teaser Poster for Sinister:


  Full Poster for Sinister:

 
  Teaser trailer for Sinister:

Full trailer for Sinister:

Sinister was distributed by Summit Entertainment, Lions Gate Entertainment and Alliance Films. It was showed in 2,542 cinemas at its peak, and has profited over $77,000,000.