Poster and Magazine Inspirational Images

Production Schedule

Final Film Trailer

Poster and Magazine Draft (planning)

Evaluation Question 2 - How effective is the combination of your product and ancillary texts?

The role of a distributor of a film is the promotion and marketing of a film, as they was a film is distributed is essential to the amount of success and profit it will encounter. They may set the release date of the film, which would be based strategically on the audience research or because of the context of the film itself (festive film to be released around the Christmas Period). They would be in charge of the different forms of advertisement, for example when to have the advert played on the radio, TV or on transportation. If the film being distributed was a horror film then they could advertise during August, September and October and then have the release date of Halloween, and also advertise the trailer on night time TV. It could be said that the distributors main role is to raise awareness of an upcoming film, and they have to advertise it in as many different ways that are suitable. This goes from creating sponsors and partnerships to gain the audiences acknowledgement of the film, and to reach out to the different theatres and cinemas to screen the film upon its release.When an audience goes to see a film at the cinema, it is likely the advertising trailers shown before the film starts would be of the same or similar genre, as they have similar demographics. As well as this, conventionally people go the cinema at the weekend to see a film, so some nationally known cinemas such as 'Odeon' increase their prices over peak times, which increase profit. 

 

(image taken from the Odeon Cinema Website)

When advertising a film it is crucial that it is spread through as many different media platforms as possible in order to promote the film to the widest audience feasible. They platforms include: TV; radio; billboards; newspaper/magazines; transportation signs; social media; websites. Distributors would already know who their target audience are, and need to appeal to them. However if the not all types of people use the same media, for example some people might not listen to the radio very often, so you would need to use different methods of advertising like social media. The broader the advertisement the more well-known the film will become and therefore increasing the chances of it becoming popular and a lot of being going to see the film in the cinema or DVD, which increases the incoming revenue.

One of the largest and most successful advertisement campaigns was for the 2008 Warner Bros ‘The Dark Knight’ where they released a massive range of different platforms to make people aware of the film. This included things such as the online fake political website for one of the characters in the film (Ibelieveinharveydent.com), as well as creating a fictional newspaper ‘the Gotham times’ (which is the city the film is set) and handed them out to people on the streets. Due to the extreme depth and broadness of this marketing, it helped to created around one billion ticket sales worldwide.

Another film with a large marketing campaign was ‘The Hunger Games’. A huge part of its success was due to the book platform being a worldwide phenomenon. However, in the lead up to its movie release, the company distributed over 80,000 film posters featuring the cast. This film used social media widely in order to promote the Hunger games. For example they released games where players could join a ‘district’ which is an important part of the story line, and compete with different players from different districts. They also had a YouTube channel, during the production stages, where audience could see how the film was progressing and developing.  Due to one of the sub plots of the film being the romantic relationship, one of the films main attractions was having an attractive male lead, in order to appeal to its audiences which were predominately female. This is also apparent in films such as the Twilight saga.

 It is important that they know who their audience are in order to attract them to go see the film, which is why audience research is a vital part of production. If the film were a children’s film then you would expect to see the film advertised on children’s TV channels or in magazines, and if it were for teenagers that it would be predominately advertised on social media. Once production has discovered who its target audience is, then they can pick out the different methods and which are most appropriate.

Marketing campaign

We have chosen to make the PEGI rating for our film an 18, this is because of the amount of violence, and gore featured within. I think that it would be inappropriate to allow someone below this age category to see the film, because it has mature themes and scenes that include murder. Due to the genre there would be scenes of distress, which would make a younger audience feel uncomfortable and uneasy.

There is a visible relationship between my poster and film trailers, as the image i have used in the poster, is intertextual with the final shot from the trailer, giving them a unified identity. I felt that this was a good image to use, as it is one of the most important parts of the trailer, and is the ideology behind the whole film, (the antagonist’s quest to capture and kill the attractive female.) i also tried to show a relationship by the colour scheme i used within my poster. They colour red is situated throughout the film, due to the costumes and the time setting of the Christmas period, so i wanted to incorporate this within my poster, as it one of the most conventional colours in the horror genre.  There is also a relationship by the poster creating an Enigma of the antagonist. The character behind the female has his identity hidden, so would position the audience to want to go and see the film in order to find out who he is. The font used for the main coverline on my magazine front cover is the same that is used on the title for my film poster, which reinforces the unified identity throughout the marketing of my film.  

It is important to have a film advertised on the cover of a magazine as this is a platform that is distributed widely. Some people collect a certain brand of magazine, and have weekly subscriptions, so they would buy the magazine regardless of what is featured on the cover. When buying a magazine, the front cover is what attracts the audience, so the image and text used must be appealing. I tried to do this with my magazine by having the model in the main cover image using direct mode of address in order to position the audience to feel as if the magazine is directed specifically at them.

Below is the Annotated YouTube video describing how effective my final film trailer and ancillary tasks work together.

Evaluation Question 3: What have you learned from your audience feedback?

Film Poster and Magazine Front Cover Feedback

Construction Schedule

How Research Has Impacted Our Ideas

Final Film Poster

Film Magazine Front Cover

Evaluation question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Mood Board

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Questionnaire

Individual Idea

As a young Child, Chloe was a first hand witness to the accidental murder of her best friend Lucy, who fell from the top story of their school building. Ever since Chloe has felt haunted with guilt that she didn't do anything to help. However 10 years later she keeps experiencing strange paranormal events happening. She even saw 'Murder' written on the desk in her house. She decides to return to the abandoned school, which was forced to shut down after the accident, in hope to get rid of this spirit that keep haunting her.

Binary Opposites: Good vs Evil, Known vs Unknown, Natural vs Supernatural

Characters:
Protagonist- Chloe
Young Chloe
Young Lucy
Teachers

Final Group Idea

Title- |XMAS EVE


Sub Genre- Slasher



Tag line - "So be good for goodness sake"

Summarised Plot- A troubled boy has spent his childhood growing up being bullied and teased by almost everyone around him. It is apparent that he has some form of physiological problem, which may have been caused by his abuse as a child by his parents. He is desperate to find some companionship, and when one of the most popular girls at school ask to meet with him, he thinks this may be his chance. He later finds out this is a cruel prank, and is humiliated, spiralling his murdering rampage to get revenge on all the people who have been mean to him at school. As the film is set during Christmas, he steals a Santa costume in order to cover his identity.

Binary opposites: Good vs Evil, Sane vs Insane, 'Light vs Dark'




Character types:
Protagonist- Ashley, popular girl
Antagonist - Kyle, the boy who is being picked on (Villian)
Jock- Jacob

Trailer Script

Story Board

Risk Assessment

Group Trailer Ideas

Trailer First Draft

What is a Trailer Analysis

Carrie 2013

We are referencing this particular trailer in preparation for creating our own because, the plot of the film is intertextual with ours. The film is about a girl who gets bullied at her school, and takes revenge upon her peers. Similarly our trailer has the story line of a character around the same age range, conducting revenge against his high school bullies who humiliated him. Another point being that the pace of the Carrie trailer is increase throughout the duration. This is the same process that we wish to achieve within our own trailer. The lighting in Carrie is low lit and ambient which creates the conventional horror film tone, and we want to have this in our trailer, so may adapt our lighting to meet this convention. 

Black Christmas 2006

The main setting of this film is based around the Christmas holiday, and this is similar to when we want our film to be set. As well as the setting being similar to the trailer of Black Christmas, it has the same pace as what we want our trailer to be. The trailer starts of slow, but increases throughout before you get to the climax, which is what we want to achieve when creating our trailer. The music in this trailer is intertextual to the theme of the film, and is something we want to incorporate within our own trailer. We want our trailer to have low lit lighting in order to carry out a tense atmosphere, and this lighting is used within the Black Christmas trailer so we can intertextualise with this. 

The Final 2010

This trailer has a similar plot to our own. At the start it shows us why the protagonists commit the actions that they do (shows us them being bullied by people from their school). In our trailer you see the protagonist as a child and gives an explanation as to why he commits the murder that he does. The plot of The Final is based around getting revenge on the ‘popular’ group of people at high school, and this is roughly what happens to the protagonist in our film. The overall tone and atmosphere of the trailer is dark and tense, which is what we want to capture within our trailer.

Questionniare Analysis

Budgeting

Shot List

Researching Ideas

Recces, Actor and Location Release forms

Props and Costumes.

magazine and poster first draft

Audiences and Institutions: The Woman in Black

Film Distribution

11.       What is meant by the term film distribution?

Film distribution is the process of making a movie available for viewing by an audience.

  2.       What does a film distributor do?

A distributor is a person or company whose responsibility is the marketing or a film. They have do identify the audience; estimate the potential revenue across all its formats of release; build awareness of the production; persuade the cinemas to play the film.

33.       How does reach relate to film distribution?

Reach means how many media platforms and formats the film has promoted. For example if a film has a big reach then it would have been promoted along things such as tv, radio, magazine. Having a large reach would need to correspond to the film having a large budget. This is because reaching out to the different platforms can cost heavily. This is why films with the most the budget, reach the widest target audience.

44.       What is meant by the distribution plan?

The distribution place is evaluating if the production has any competitors as well as finding out the distribution budget. The plan also means to find the target audience, and the best suited way to release the film.

55.       What is meant by the marketing plan?

The marketing plan is used to create awareness, increase the visibility and heighten the interest of the general public. The plan includes things such as word of mouth, trailers, posters etc. Companies need a marketing plan in order to communicate, sell and ultimately deliver the product.

66.       What is the difference between advertising, publicity and promotion?

Advertisement is the materials used to promote a film upon its release. Things including, posters, trailers and banners. Publicity including things such as private screenings for critics, which they can review. Promotion enables the audience to be interactive the production, through things such as merchandise and press releases.

77.       Find a teaser poster, teaser trailer, main poster and main trailer for a horror film and put them on your Blog – who was the distributor and in how many countries was it released? Can you find how many screens it was shown in on the opening weekend?

  Teaser Poster for Sinister:


  Full Poster for Sinister:

 
  Teaser trailer for Sinister:

Full trailer for Sinister:

Sinister was distributed by Summit Entertainment, Lions Gate Entertainment and Alliance Films. It was showed in 2,542 cinemas at its peak, and has profited over $77,000,000.

Narrative theory in relation to Halloween (john Carpenter, 1978) and The Crazies (Breck Eisner, 2010)

The Representation of Women in Comparison to 'The Cabin in the Woods.'

1.       What were Jeremy Tunstall’s 4 characters roles women and do they apply to The Cabin in the Woods.

The four roles which were suggested by Jeremy Tunstall in his book ‘The Media in Britian’ were: Domestic, sexual, consumer and marital. These role apply to cabin in the woods to a certain extend. The stereotypical roles suggested by Tunstall of women, can be applied to the female characters early on in the film. The character ‘Jules’ has been shaped towards the sexual character role due to her behaviour in the cabin, for example her provocative dancing, as well as her revealing clothing. The protagonist character ‘Dana’ could be classed as the domestic character role because of her need to attempt to look after her friends, and her caring personality. I wouldn’t classify any of the female characters from the film to be within the consumer or the martial roles.

2.        How is Dana typical of Clover’s ‘Final Girl’ theory?

Dana is typical of the final girl roles established by Carol Clover because she follows certain conventions. Firstly she is androgynous through aspects including her name, as well her clothing, which opposes her friend Jules, who dresses extremely feminine. She is also stereotypical due to the fact she is the most virginal female character within the film. It is conventional for the final girl in horror film to survive if she is purer than the other characters. Another one of her characteristic which makes her typical of the final girl theory, is that she is intellectual, which we can tell from the opening scene of the film; where Dana tries to pack her text books with her for the road trip. An important element of Dana’s character that makes her typical, is her behaviour. Whereas when the character Jules is attacked, she is screams and is powerless; Dana fights back as much as possible against the evil. This is shown in scene where her and Holden are in the ‘black room’ when she kills the zombie who is attacking him. This would been seen as a masculine act, as well as perceiving her to be the hero of the film by saving him.

3.       Jules undergoes mental and physical transformations during the film, what are they and how do they cause her to become a horror archetype?

The main physical transformation that Jules undergoes during the film is the change of her hair colour. In the first scene of the film we learn that she has very recently dyed her hair blonde. This is symbolic due to the idea that it adds to her overall persona of being a provocative, female. This is a representation of her being a ‘dumb blonde’ which we later find out in the film means that she has to die first.  She also has a mental change that we know happened because of the chemicals that the organiser had put into her hair dye. This causes her to act abnormally in an erotic was, in order to make her more fit the horror archetype of a sexualised teen. For example when she is erotically dancing by the fireplace in front of the rest of the group, as well as her kissing the dead animal hanging on the wall.

 

4.       Is Mulvey’s Male Gaze theory exemplified in the film and if so how?

Mulvey’s theory is when the camera makes some seen as objects. There are specific points in the film that agree that the male gaze theory is exemplified. The first is when Jules is dancing by the fireplace. She is placed in the middle third of the frame, therefore making her the focus point of the audience. As well as this the shot is film in a POV shot, as if we are looking at her through the eyes of one of the others in the group sitting on the sofa. This signifies that the point of this shot is for a male audience benefit by objectifying her.  Another point where the Male gaze theory is exemplified is when the group dare Jules to kiss the Moose hanging from the wall. This shot is filmed through a POV shot, which again indicates that the shot was constructed for the male audience as Jules becomes objectified.

5.       In the film we, as an audience, are made to be voyeurs; when does this happen and why is it important in regards to representation of character?

There are certain points in the film we, as an audience are made to be voyeurs. One of which is when the group first arrive at the cabin and Dana and Holden swap rooms, and Hold gets changed. At this point Dana covers up the see-through mirror.  This is important to her character because as she is represented as pure, it indicates that she respect for him even though this is a clear voyeuristic scene in the film. Another point in this film that we are made to be voyeurs is when Jules and Curt are in the woods together, as we see them without them knowing or their consent. This is important to her character because is tells us that Jules isn't a conservative because of her nudity in the open space; adding to her stereotype of being a sexualised female.

6.        Summarise (briefly) the way women are represented in "The Cabin in the Woods". Are they objectified and there to provide satisfaction for heterosexual males and/or do they fulfil another role/purpose?

One the one hand women in ‘the Cabin in the Woods’ are objectified and provide male satisfaction. This is shown in scenes such as when Jules and Curt are in the woods, and they are engaging in sexual activity. This is clearly an indication of the male gaze theory because she is being objectified to benefit the male audience.  However on the other hand the women in the film have other roles. This is proven at the start of the film when Jules, Dana and Curt are all in the bedroom and they all are talking about text books, and college. This connotes the idea that they are scholars and is a representation of women in the film being intelligent. Another character that proves that women have another role is that in the underground office, the main boss is a female character, proving that women can have power over men.

Halloween Questions

1.       How does the start exemplify a common technical code convention of horror genre?

The film starts by the death of an obnoxious teen, and this traumatic event creates a psychopathic killer. It is conventional for the killer to cover his face in some way, and in Halloween the killer ‘Michael Myers’ uses a clown mask to hide his identity. Another convention for a slasher horror film is to feature some restricted narration, at the start of the film, most of the scene if film in a point of view shot, behind the characters mask. The start of this film features mostly low key lighting which is as aspect that you would conventionally expect to feature in the horror genre, as this set the tone and atmosphere for the film. Another element from the opening of the film that is conventional is the sound track, as this positions the audience to feel suspense.

2.       How does the setting fit with the horror genre?

The film is set in a stereotypical with suburban area, which heightens the element of fear as the audience is positioned to feel fear as these sorts of areas wouldn’t be used to having murder take place; and audience’s that live in these area are be made to feel unsafe. This is typical to see in a horror film. The scene in which the killer escapes from an institution fits in with the genre because this scene is set at night time, which is a stereotypical setting for crime to take place in horror films. Also the fact that it’s an institution make the setting fit in with the horror genre as this location would make some audiences feel uneasy. The date in which the film is set (Halloween night,) helps to add to the horror genre because the ideology of this night is to create fear, so the audience has an expectation of frightening things happening.

3.       What iconography if ‘innocence’ do we hear or see early on?

In the first scene as the audience we can see the Point of view shot of a character picking up a clown mask. The denotation of the mask connotes dressing up and childhood and children represent the idea of innocence. The protagonist ‘Laurie’ is represented as innocent by the denotation of the books she is carrying which connote intelligence, and also the dialogue which implies the fact that she is too smart to attract male attention as they are intimidated by her. This connotes the idea of her purity and therefore is a representation of innocence.

4.       What was the main industry impact of Halloween?

The film was cheap to make, which created the film’s success in terms of profit made. This then set the standard for all other slasher films that followed, which used the some of the same conventions in order to try and create the same amount of revenue.

5.       Name some of the ‘Slasher’ films which followed on from Halloween?

Some of the films that followed on include: Friday the 13^th; Prom Night; Terror Train; Bloody Valentine; Scream; The Burning; Happy Birthday to Me.

6.       What are the four plot rude of the ‘slasher’ film sub-genre which Halloween began?

·         A traumatic Event in the past creates a psychopathic killer

·         The killer returns to the site of the event, usually on a specific date.

·         The killer stalks and kills a group of obnoxious stupid teens of both sexes, usually with some kind of blade, garden or farm implement.

·         A ‘final girl’ survives, usually boyish and often virginal.

7.       Give three ways in which Laurie is androgynous?

There are some character traits that the protagonist Laurie possess which make her appear androgynous to the audience. Firstly her name its self isn’t specified for a gender, which doesn’t make the character seem feminine. Secondly her voice is somewhat deep for a female voice, making her sound more masculine. Thirdly the clothing she is wearing throughout the film makes her look less feminine. For example she contrast the character traits of her two friends, who are wearing shorter and more revealing clothes; whereas Laurie is wearing long skirts with thick tights, making her look less appealing to the male audience.

1.       What does the extract mean by ‘a reactionary sexual agenda’?

During the time the film was released the teenagers were becoming renowned for being promiscuous, so in the film the killer Michael Myers was killing the sexualised, promiscuous teens, as a way of showing that it is bad to act in this way. For example one of her friends Annie is seen in her underwear and revealing clothes, and her other spends the night hooking up with her boyfriend. The reactionary sexual agenda in this film almost acts as a punishment for the characters that are being sexualised.

2.       How does the director, John Carpenter, counter the suggestion that Halloween had a reactionary sexual agenda?

The director counters this suggestion by the protagonist Laurie is the killers intended victim, which we can see early on from when he follows her after the first sighting. The other characters are simply a distraction to the killer. This is contrasts the agenda because Laurie is the opposite of sexualised through her clothing choice, behaviour etc. So it wouldn’t be following the theory by having her be the victim of the killer if the film was to use the reactionary sexual agenda.

3.       Why does Mike Myers kill his sister?

Some people may argue  that Mike Myers killed his sister because she was having a sexual relationship with her boyfriend, and he was following the reactionary agenda. However i think that the reason he killed his sister was purely that he was evil. We learn this through aspects such as the doctor from the institute speech throughout. For example he says that he was been with him for fifteen years, and he knows that he can’t be helped due to his evil personality.

  

Representation of Women Questions

1.       Who wrote about the ’final girl’ in 1992?

              Carol Clover Wrote the final girl theory

2.       In what book did they write about the ‘final girl’?

Carol Clover wrote about the final girl in the book ‘Men Women and Chainsaws’.

3.       List three traits of the ‘final girl’/three conventions.

The final girls is conventionally Virginal or pure, she is also androgynous in aspects such as her name, clothing and appearance, and she will also fight back at some point in the film against the villain.

4.       Who wrote about the existing research on women’s roles in media texts in 1983?

Jeremy Tunstall wrote about the research on women’s’ roles.

5.       What were the four roles mentioned?

The four roles were: Domestic, sexual, consumer and martial.

6.       In 1992 research showed that men dominated women on-screen, but by what ratio?

The ratio shown in 1992 research was 2:1.

7.       What was the only genre in which the ratio of males to females was more equal?

The genre was advertisement.

8.       Name one of the three problems with the findings?

A problem from the findings was although males and females were shown to be more equal, the males were more likely to been seen with having an occupation away from the home in comparison to women.

9.       Why does the reading suggest that Ripley (alien) is ‘more progressive’ than Lara Croft (TR)?

Ripley is suggested to be more progressive than Lara Croft because she is less sexualised and objectified.

1.   What are the three C’s when discussing the portrayal of women in some lifestyle magazines?

The three C’s are: Cooking, cleaning and caring.

1.   Who wrote ‘Visual Pleasure and Narrative Cinema’?

This was written by Laura Mulvey.

1.   Briefly describe what is mean by ‘male gaze’

Male is gaze is when women are represented as objects to a male audience.

1.   Give an example.

This male gaze is used in features such as camera angles including point of view shots and close ups.

4.   Which magazine removed the male centrefold in the 1980’s and why?

The magazine which did this was Cosmopolitan.

The Crazies Questions

Evil Dead 2 Horror Film Analysis

Evil Dead II Film Analysis

Evil Dead two was released in 1987, and is set in the USA. The genre of the film is a supernatural horror, due to the evil antagonists featured aren’t human beings, but a spirit taking over the characters bodies. However there are some comedy elements throughout the narrative.

The film follows Toderov’s classic narrative structure theory. At the start of the film there is equilibrium, by everything being fine within the world; and the two main protagonists seem to be going on a romantic trip away. However this equilibrium is broken when an event takes place. This point is when the male protagonist plays the tape player, and awakes the evil spirit by speaking the Latin script. This conventionally happens in the early stages of the film, and Evil dead follows this convention. The next part of Toderov’s theory after the event, is the recognition. In the film this stage occurs when the protagonist’s girlfriend is taken over by the evil spirit, and what we think has be kidnapped by an unknown source. This is the start of plot of the film, by this death being followed by a variety of other characters. The next stage of the theory is the resolution, and in Evil Dead II the situation is resolved by the female protagonist reciting the rest of the Latin script in order to banish the evil spirit from the cabin. And the final stage of Toderov’s theory is a new equilibrium, and in the film this is when we see the main protagonist transported into a new world, where he has destroyed the evil.

The film is set in a cabin in the woods, which is an isolated location which is conventional to see in a horror genre, and it establish the idea the there is no help and gives the feeling of helplessness to the characters, also stating the fact that there is no contact with the outside world; so the characters have to fend for themselves in order to survive. You can tell from the accents of the local characters that the cabin is situated in the southern parts of America. It is extremely conventional for the setting of a film to connote vulnerability in a horror film, as it makes the audience feel more sympathy for the characters.

Evil Dead II has conventional aspects which are iconic to the horror genre. For example the lighting used throughout is low light and set a night which is stereotypical for horror, and you would expect most horrors to take place at night time, due to darkness leading to the unknown connoting fear which is a representational feeling of the horror genre. There is also iconic sound used in this film, for example the background sound track corresponds with the plot, by it becoming tenser in the action scenes. This is conventional to see in a horror film due to it adding anticipation which is a stereotypical emotion to feel while watching a film of this genre.  It follows some iconic conventions such as sound effect used, for example the scenes with the chainsaw the sound effect has been added in in post-production to heighten the effect it has on the audience by being more prominent. Another form on iconography used in the film is having one character survive. In conventional horror films one or more of the characters survive, whilst the rest are killed, and it is usually the protagonist; the hero.

The characters in this film follow some of the conventional types that were established by Vladimir Propp, this is known as the ‘Propp character type theory’. The main male character would be giving the title of the hero, due to him killing the evil villains in the film and trying to save the other characters. He is a stereotypical hero do to factors such as his appearance being tall, strong and handsome; but also due to him having leadership qualities to his character. However the female main character would be a heroine, as she is the person to destroy the evil at the end of the film and therefore ‘saves the day.’ This characters challenges conventions of a horror film, by you would expect a blonde, female to be the a ‘damsel in distress’ type character; especially when she has been hypersexualised through elements such as makeup and clothing in order to be perceived as beautiful for the purpose of male gaze. You would stereotypically expect this character to be reliant on the hero to survive in the film, and although she does this in specific scenes, she is the one who reads the Latin passage, and saves the day.  One of the characters that is the opposite to the heroine is ‘Bobby Jo’ as she is uneducated, lower class female, and hinders the situation of the characters by running blinding into the forest.  Bobby Jo’s husband is a false hero in the film, as he starts off being a helper, by being part of the group trying to destroy the evil; however he turns on the two main characters when his wife goes missing and he wants to find her.

Evil dead follows Levi-Strauss’ narrative structure in terms of binary opposite. For example there is a main theme of good vs evil, by the human character are good and they have to fight and destroy the evil spirit. This is a conventional theme that you stereotypically would expect to see in most horror films. One of the other binary opposites used is known vs Unknown, which is specific to the sub genre of horror. For example in this film are the human characters vs the unknown supernatural, and from due to the audience being able to identify with the human characters, as the audience you want them to succeed and win against the unknown.

In the Evil Dead II the genders of the characters are representation in a certain way, however some aren’t conventional for a horror film. The main male character follows the traditional ideology, by him being masculine, handsome, brave making him be a conventional hero, which is stereotypically male in a film. However the main female characters challenge the traditional ideology, by her taking on the role of the heroine. It is conventional for a blonde female to be the damsel in distress and have to be rescued, however in Evil Dead II she opposes this by in one of the final scenes she recites the passages killing the antagonist spirit and saving the day.

Throughout the film the audience is placed to feel on the side of the human characters instead of the supernatural spirit. This is conventional for a horror due to the fact that the evil spirit represents death and murder, which the consumer would associate with being bad and being against. The audience wants the characters to prevail because they may be able to relate to a specific character, and would want to succeed if they were in the position. The audience is also placed on this side due to certain elements in the film added in pre- production. For example having chosen music appear when the evil is present which would connote the feeling of fear, with is a negative feeling and make you be positioned to be against this evil.

 

Film Poster and Magazine Analysis

History of Horror Presentation

Monsters and mad scientists from emilymccormick40541

Horror Genre Chart